Strategy Overview
-Implement new marketing strategies (live video, social stories) to engage the audience in new and innovative ways
-Increase brand awareness using a mix of paid promotions and organic social media posts
-Develop consistent brand imagery for digital and print assets
Brand Image
The mortgage world is filled with complicated numbers, acronyms, and industry jargon. I helped develop a brand strategy that took these dense concepts and transformed them into engaging and educational information. Rows of numbers became visual graphics. Loan programs outlined in government documents morphed into bite-sized videos. Along with mortgage product information, company culture and events were showcased
Creating Content That Counts
It's easy to become white noise in a digital landscape. I dug into Facebook analytics to discover what resonated with our audience and tailored content based on the stats. In the course of one year, I:
Grew the Corporate Facebook page audience by 20%
Grew inbound marketing strategy through a mix of content marketing, SEO, event marketing, and custom graphics and videos.
Developed and implemented the first paid digital advertising campaigns, including a sponsored giveaway and Facebook lead generation campaigns.
Increased organic post reach.
